50 For 50: Christie’s Announces Rolex Daytona Anniversary Auction | BLOUIN ARTINFO
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50 For 50: Christie’s Announces Rolex Daytona Anniversary Auction

50 For 50: Christie’s Announces Rolex Daytona Anniversary Auction
A Rolex Daytona
(Courtesy Christie's)

Christie’s Geneva will hold a special auction November 10 to celebrate the 50th anniversary of the Rolex Daytona, the first chronograph wristwatch the Swiss brand ever made.

"Rolex Daytona Lesson One," the first themed watch sale by the auction house in over a decade, will include 50 emblematic examples of the watch, with estimates ranging from $10,000 to $300,000. Some models will be on the market for the very first time. 

The Daytona was first produced as a limited edition in 1963 and quickly became popular for its perceived rarity. The rarest versions of the Rolex Daytona are understood to be the first versions, with reference numbers containing four digits — for example, 6238, 6239 and 6240 — showing they were produced before the late 1980s.

Among the highlights of the auction are some of the rarest models ever produced, including watches worn by film legend Jean-Paul Belmondo, musician Eric Clapton, celebrated Apollo 7 astronaut Walt Cunningham, and former Daytona champions Bobby Unser and David Brabham.