World renowned textile artist and knit graffiti extraordinaire Magda Sayeg has woven her magic on Sydney’s historic Strand Arcade for the launch of the Australian edition of The Woolmark Company’s 2013 Campaign for Wool, a project aimed at increasing consumer knowledge and understanding of wool as the finest natural fibre.
To inaugurate the week-long celebration of Australian wool, the Texas-based “mother of yarn bombing” was commissioned by the Strand Arcade and The Woolmark Company to cover two large six-metre tall fibreglass trees with a vibrant wool palette featuring this season’s winter colours of rich tangerine, fuchsia, and cobalt.
Sayeg has stitched herself a global following that has seen her commissioned to practice her craft all over the world for companies such as Absolut Vodka, Madewell, Insight 51, Mini Cooper, and Smart Car. Her most recent projects include an installation covering the AC ductwork of Etsy's headquarters in Brooklyn and a soon to be completed installation at the Williamsburg Bridge for the NYC Department of Transportation.
Campaign for Wool celebrations run from 29th April to 5th May and feature collaborations with a range of Australia’s top fashion and interior retailers including Country Road, Designer Rugs, and David Jones. Sayeg’s “Winter Garden” installation will be unveiled on May 2 and will remain in the Strand Arcade until June 30.