ARTINFO Australia’s Guide to Loreal Melbourne Fashion Week 2013

ARTINFO Australia’s Guide to Loreal Melbourne Fashion Week 2013
(Loreal Melbourne Fashion Festival)

The much anticipated 2013 edition of the Loreal Melbourne Fashion Festival (LMFF) has officially begun but it isn’t until tomorrow night’s opening gala runway show that the real fun starts. On Tuesday night Melbourne’s Docklands are set to play host to Australia’s most fashionable party featuring the latest offerings from top Australian designers including Collette Dinnigan, Lisa Ho, Dion Lee, and Josh Goot

Presented by David Jones and supported by Vogue Australia, the party will be opened by London-based, award winning designer Mary Katrantzou who has been flown in from London as a special guest of the festival. Katrantzou will also speak at the fashion business seminar and her collection will be a feature of the opening runway show.

Beginning on Wednesday 20 March and continuing through until Sunday 24 March, the Loreal Paris Runway shows bring together the most sought after collections from Australia’s top fashion designers. Featuring the latest designs from Australia’s fashion elite including Akira, Carla Zampatti, Collette Dinnigan, Josh Goot, Maticevski, Scanlan & Theodore, and Willow, the series of seven shows is brought to life by state of the art production and world class runway producers.

For those who can’t wait to get their hands on the latest frocks and fashion accessories, the  festival’s Shop the Runway “Pips” technology allows instant access to runway must-haves through interactive online images within the festival website. Shop the Runway allows fashion fanatics to instantly discover information about their favourite designs, share looks with their friends, locate their nearest stockist, or buy online right away. Shop the Runway will be activated during the festival after each runway show and will be live on from 19 March 2013.

Catering to fashion conscious brides-to-be and the most discerning fashion connoisseurs, the festival’s 23 March Red Carpet Runway sets the benchmark for Australian runway presentations. Presented by Harper’s BAZAAR Brides, the Red Carpet Runway features a premium, sophisticated collection of breathtaking gowns and formal attire. This opulent, one-off show features creations from a hand-selected ensemble of prestigious Australian fashion houses including Akira Isogawa, Aurelio Costarella, Collette Dinnigan, Gwendolynne, Rachel Gilbert, and Toni Maticevski. Ella Hooper, former lead singer for Killing Heidi, will perform live for the event.

Think you could pick Australia’s next fashion star? Head to the Sportsgirl National Graduate Showcase on Saturday March 23 for a chance to find out. Featuring  12 fashion graduates handpicked from renowned design institutions and universities across the country, the Graduate Showcase gives Australia’s most gifted fashion design graduates the chance to present their original collections in this prestigious annual showcase.

Loreal Melbourne Fashion Festival wouldn’t be complete without a nod to Australia’s avant-garde independent fashion labels. Featuring music by World’s End Press and fashion by emerging and established designers including ksubi, From Britten, One Fell Swoop, and Zhivago, the Independent Runway promises to be anything but boring.

As well as the fantastic runway events, the Loreal Melbourne Fashion Festival also features a range of exciting cultural events. From exhibitions to workshops to offsite runway shows, the range of cultural events is as diverse as the runway collections. Running throughout the month, the cultural events program adds another dimension to the festival and contextualizes the runway collections.

Highlights of the Cultural program include the Fashion Film Series, a national initiative that showcases Australian short fashion films across Melbourne and Victoria; “Laqueus,” an exhibiton of Cherelyn Brearley’s wearable crochet objects; “Fresh,” an exhibition showcasing the talent and innovation of staff and emerging jewellers recently graduated from the Jewellery studio, MADA, Monash Art; “Flesh and Bone,” a dance-theatre performance by KAGE exploring the construction of attraction and rendering the most complicated pattern effortless; and “Licence to Print,” an exhibition and online platform featuring Tees created by some of Melbourne’s great emerging and established designers that with the help of the Textile & Fashion Hub and Digital Printing will have been turned into high fashion.

For the full LMFF 2013 program visit the Festival website here.