Fashion Passion: L’Oréal Melbourne Fashion Festival Launches Fashion Film Series

Fashion Passion: L’Oréal Melbourne Fashion Festival Launches Fashion Film Series
Tomorrow's Lovers, 2012.

The L’Oréal Melbourne Fashion Festival (LMFF) has announced the winners of their inaugural Fashion Film Series competition launched in conjunction with the Australian Centre for the Moving Image (ACMI),, and Fed Square. The mission of the new national Fashion Film Series initiative is to provide a platform to support the burgeoning fashion film industry and celebrate exceptional home-grown talent.

Following a national callout for submissions of short fashion films, judges received more than 50 entries from filmmakers all over Australia from which 12 finalists were chosen. From the 12 finalists the following three films were selected as the winners of the competition: “Emma Mulholland 12/13,” directed by Alex Goddard featuring Emma Mulholland; “ksubi kolors,” directed by Daniel Askill featuring ksubi; and “Tomorrow’s Lovers,” directed by Folie à Deux (Christian Blanchard and Steven Protuder) featuring Catherine Leon, Livia Arena, Orri Henrisson, Neo Dia, and Thursday Sunday.

All twelve finalists will be screened at venues throughout Melbourne during the L’Oréal Melbourne Fashion Festival and will be available to view online via In addition to being screened during the festival, the top three films will also receive a money-can’t-buy masterclass with The LMFF international Marketing Breakfast speaker Quynh Mai of Moving Image & Content (USA).

Over the past few years designers have begun to create stand alone short films to promote and capture their collections. The medium of film showcases garments as they move, drape and interact moving beyond the static confines of photography. Australian filmmakers have embraced the emergence of fashion films and the Fashion Film Series is a platform to showcase the very best collaborations between designers and filmmakers.

The Fashion Film Series will form an integral part of the LMFF Cultural Program which runs for the entire month of March. A highly regarded platform for creative initiatives that explore fashion and art, the Cultural Program has become a highlight of the Festival program. Films will be included in the rotating film content on Fed Square’s big screens throughout March and will be shown as short films before feature length fashion films at ACMI as part of the LMFF Cultural Program. The same films will also be screened in regional areas across Victoria including Mildura and Bendigo.

For more information visit the L’Oréal Melbourne Fashion Festival website here

Watch the three winning films below

Emma Mulholland 12/13 from Portable on Vimeo.

Ksubi Kolors from Portable on Vimeo.

Tomorrows Lovers from Portable on Vimeo.