The new London fine wine and spirits boutique Hedonism is offering for sale a £1.2 million ($AUS 1.8 million) collection of wines by renowned Australian winemaker Penfolds.  “The Penfolds Collection” is thought to be the finest set of Penfolds wines ever to be sold and includes a full vertical of signed and authenticated Grange spanning six decades, from the experimental first vintage of 1951 through to current vintage of 2007.

“There are Penfolds collections then there is THIS collection! Visually and pedigreed, probably the finest in the world…coveted by many,” says Penfolds Chief Winemaker, Mr Peter Gago.  Hedonism Wines buyer Alistair Viner had this to say about the collection: “This is an incredible once in a lifetime opportunity to purchase something truly special in the world of wine from one of the world’s greatest wineries.”

Assembled for the ultimate wine connoisseur, “The Penfolds Collection” also includes a set of thirteen magnum cases, including cases of Penfolds 2004 Bin 60A (James Suckling 100 point wine) and Penfolds 2008 Bin 620 Coonawarra Cabernet‐Shiraz. In addition, the buyer will be sent a case of Penfolds Icon & Luxury1 wines upon release for the next decade; and the Penfolds wine team will work with the buyer to acquire £50,000 of unique Penfolds wines to tailor “The Penfolds Collection” to the buyer's taste.

The new owner of “The Penfolds Collection” will receive more than just a case of wine for their £1.2 million ($AUS 1.8 million).  Penfolds are also offering the lucky buyer the ultimate bespoke Penfolds cellar installed in their own home and a trip to the home of Penfolds, the Magill Estate in Adelaide, for a unique VIP tour with the member of the winemaking team.  To complete the ultimate Penfolds experience, the buyer is eligible to VIP access at future Penfolds re‐corking clinics, the pinnacle of after sale service in the world of wine.