Jewelery major De Beers recently introduced the New DB Classics. The collection comprises of solitaire diamond engagement rings, DB classic cushion cut solitaire ring with pear sides, DB classic emerald cut solitaire ring with tapered baguettes, DB Classic ring, De Beers aura princess cut solitaire ring and many more.
“Continuing the legendary love story of Psyche and Cupid and embodying your past, present and future together, our DB Classic Cushion with Pear Sides embraces a peerless, fancy-cut solitaire diamond with two pear-cut diamond sides, set on a platinum band. Each diamond is meticulously hand-selected to create a complementary trilogy of light, sparkle and intensity,” says the De Beers website.
The diamond engagement rings evoke the precious moment of two people beginning a lifetime together. As the website claims, each diamond solitaire is hand-picked for exceptional sparkle and set in wondrous platinum, rose gold and yellow gold designs that make an elegant and sophisticated statement. Each captivating design embodies our unrivalled diamond heritage and celebrates the world’s most iconic symbol of love,” the website adds.
Drawing on generations of diamond knowledge and expertise, De Beers’ in-store experts accompany individuals and couples on their diamond journey. The brand takes inspiration from personal stories of buyers. Take for instance, an independent woman Alexis. “A diamond has the power to capture a woman’s unique personality. To represent Alexis’ strong independence and elegance, Andrew (her fiance) turned to De Beers and chose an emerald-cut solitaire diamond engagement ring. For Alexis, each facet of her engagement ring is a unique representation of the different facets of their adventures together,” the gallery says.
“My ring goes everywhere I go. It is part of all the memories that we are building. It really feels like the beginning of our life together,” says Alexis.
As per the website, another story was that of Maria. After years of searching, Maria found ‘the one’ at De Beers. Her yellow diamond solitaire engagement ring features diamonds hand-picked by the experts for their peerless sparkle and character. This beautiful ring is a symbol of Maria’s unique personality and creativity.
Click on the slideshow for a sneak peek at the collection
Founder: Louise Blouin