Fendi recently launched Men's Spring/Summer 2019 Collection, which is all about dualism — a trait of the Fendi DNA.
“Fendi presents stripes running askew on sheer shirts, FF, and Pequin taping on waterproof gear and ultrasound hole punches on leather pieces. Last week, Fendi revealed plans for the second installment of its collaborative capsule with RIMOWA. Now, the famed Italian luxury label introduces its lineup for Spring 2019,” says the Fendi website.
Models walked down the runway against the set with a black and red backdrop for Fendi’s Spring 2019 menswear selections. High-end outerwear pieces stood out in the collection. Menswear with classic patterns, darker tones, and timeless designs ruled the artful and accessible collection. With Fendi graphic motif gaining instant recognition it would not be a surprise if we get to see much more of it in the coming months.
Season after season, Fendi comes up with smart collections. This collection was much more than that because of the swag. The collection had some street influences, for instance the full-cut baseball shirts had that street boy appeal. Some clothes carried the 90s-type looks, for example anoraks.
Even after LVMH’s ownership, the Roman family has the reins in its hand and that is the reason behind Fendi’s unfazed success. The warm personal touch boost the sales and marketing of the brand. Silvia Venturini Fendi operates her grandparents’ company like a pro. It is believed that she brought her son-in-law, Nico Vascellari on board. He is a graphic punk artist and husband of Delfina Delettrez, a jeweler. In fact, she reportedly confessed to be impressed by Nico’s dual persona on and off stage; the duality also forms the theme and nature of the collection.
Vascellari is believed to have created huge ruby red neon pieces for the brand. The pieces are based around heaven and hell, and sinners and saints. Jonas Gloer closed the show for Fendi wearing the show-stopping piece. By the looks of it, it can be said that Fendi is targeting the millennials with this collection. May be the effort is to tap into the new market.
There is anyway always a natural energy and youthfulness about Fendi collection and this menswear collection is no different. Numerous black garments featured in the spring/summer collection. Coats were perforated and paper garments were also introduced during the show.
Click on the slideshow for a sneak peek at the collection