Prada recently unveiled Spring/Summer 2019 Menswear collection during a show in Milan. Like always, Miuccia Prada choose to infuse artistry into the Prada collection. The best pieces carried the painterly power and were classic and bold. She has the knack for taking a more oppositional approach to the ideas of beauty.
Though the head designer for Prada selected a very offbeat and did away with male gaze for the women’s collection, she opted the same to be incorporated in the men’s collection. The collection is promoted through the idea of Prada boy being a “sexy boy,” hence the gaze is right in place.
“For the 2019 Spring/Summer fashion show, AMO stages a return to basics with a sophisticated setup that brings fashion into the foreground by questioning the recent practice that sees show sets as explanatory efforts to contextualize collections,” says the Prada website.
The rough imperfection of the venue in Via Fogazzaro, Milan, was counterbalanced by the Cartesian precision of the set, which magnified the industrial elegance of the space. The room is treated as an architectural field that controls the show’s dynamics: a grid defines the areas occupied by guests, while four different trajectories are left unoccupied for models to cross the room longitudinally, enforcing a strict serial layout. “A geometric pattern invades the room, a manifestation of the principles that organize the show’s choreography. Numbers and symbols define the exact positioning of the actors in the space, alluding to geographic coordinates of remote places,” adds the website.
The entire room was covered in translucent sheets to produce an installation that disappears in the dim light of rare glowing sources, giving the room a psychedelic yet uncanny atmosphere. To complete the set, inflatable stools by Verner Panton — an exclusive re-edition of the 1960s piece, produced by Verpan for Prada — were selected for their contemporary attitude, lightness, and transparency.
As the clothes started coming in one by one, the attention diverted from the set and the ambience to the creations. The show opened with short shorts for men with original Prada motif. The colors that ruled were white, pink, green, and blue nylon. Body-con polo necks also did the rounds with the shorts. Varsity knits along with long dark jackets were also part of the collection. The looks were deliberately and perfectly mismatched.
Click on the slideshow for a sneak peek at the collection.