“Ocean’s 8” Gender Swapping Steals Franchise Record With $41.5M Opening | BLOUIN ARTINFO
Louise Blouin Media
Louise Blouin Media, Inc.
88 Laight Street
10013
New York
Blouin Artinfo

Subscriber login

Articles Remaining

Get access to this story, and every story on any device with our Basic Digital subscription.

Subscribe for only $20 Log in


“Ocean’s 8” Gender Swapping Steals Franchise Record With $41.5M Opening

“Ocean’s 8” Gender Swapping Steals Franchise Record With $41.5M Opening
Vault face: Sandra Bullock, Sarah Paulson, Rihanna, Cate Blanchett and Awkwafina in “Ocean’s 8.”
(Photograph: Allstar/Warner Bros.)

The recent-most Ocean’s sequel only with one vital change in the plot — female leads — has been able to steal the franchise record with a massive opening earning $41.5 million. The Warner Bros. and Village Roadshow’s collaborated with “Ocean’s 8” and affirmed results with a $41.5 million opening that marks the best debut for the franchise still. The film also marks as a solid start of what has the potential to be a good piece of counter-programming. [Deadline]

Opening with an estimated $41.5 million at the box office, “Ocean's 8” flaunts the female-fronted revamp of the starry heist franchise. The film has achieved the top spot through the weekend, leaving behind the fast-falling “Solo: A Star Wars Story.” [Economic Times]

Economic Times quotes Warner Bros. distribution Chief Jeff Goldstein: “We thought we’d come in the $35-40 (million) range. Number one, it’s fun. Number two, it hits an underserved audience. Unfortunately, there is just a lack of stories that are aimed right at women.”

The film brings about the question of whether the long reputation of female-led heist films present with misjudged portrayals of women. The film starring Sandra Bullock, Sarah Paulson, Rihanna, Cate Blanchett and Awkwafina could yet be just another addition to the believed pattern or it could very well curb the trend. Entertaining is just another word for being swooned by the new “Ocean’s 8” proclaiming itself a typical modern studio “women’s picture,” which, according to many, is a gender-swapped version of franchise pre-established by males. Add to that some of the stereotypical girly motifs, for example, Glamour! Jewellery! Sandra Bullock! Met Gala! [The Guardian]

Economic Times quotes Paul Dergarabedian, senior media analyst for comScore: “There’s a lot of women-powered revenue at the box office in the heat of the summer season. Films featuring female leads are killing it at the box office, but that’s been going on for quite a while.”

Gender-swapping for an established franchise, primarily male dominated, has yet again proved to be economically overpowering after Sony’s femme reboot of “Ghostbusters” that opened with $46 million. And yet, there are many more to join the gender-swapping line of innovation with Steve McQueen finishing his crime thriller “Widows” involving four women characters played by Viola Davis, Michelle Rodriguez, Elizabeth Debicki and Cynthia Erivo who are plotting a heist which their criminal husbands could not finish and were killed trying to pull it off. [The Guardian]

http://www.blouinartinfo.com

Founder Louise Blouin