Bulgari recently announced that it has renewed its love for the vibrant city with the reimagining of the Hong Kong Landmark Chater flagship, featuring a new architectural design concept specially developed by renowned American architect Peter Marino, through an official release.
With its disruptive spirit, Bulgari the master of colors, brings its Roman character to Hong Kong, revealing the shades and the creative soul of the city. “Just as Bulgari’s creativity draws its power from the colors of Rome, the charisma of Hong Kong is fueled by the night-time vibrations and by an energy that never sleeps. When the two cities meet each other, it is love at first sight!,” says the release.
The new flagship is a restyling of the shop opened in 2002 in one of the most strategic locations in Central, on 8 Connaught Road, occupying very impressively over 3,000 square feet of the outer facade of the Landmark Chater, a true landmark of Hong Kong.
“Entering the store is like a walk in the city of Rome, kissed by the sunlight; with a central main ambiance which resembles an open-air promenade or Italian piazza, then opening up the view to other spectacular rooms. The round ceiling vault pays homage to the Pantheon dome, as well as to the cupolas of typical Baroque churches,” adds the release.
In the main entrance room, a light bronze oval-shaped counter in galvanized iron, inspired by the renowned Italian architect Carlo Scarpa, is an invitation to browse the store and to explore Bulgari’s most iconic collections. Jewelry is presented on original Eros marble tables, designed by Angelo Mangiarotti.
The High Jewelry Room, custom-designed by Peter Marino himself, showcases that inherit shapes from those in the historical Roman flagship. Enriched with Imperial Saffron silk, the showcases turn into symbolic windows overlooking a typical Roman sunset.
As per the release, a stair in Pavonazzetto marble leads to the Happening Lounge. The VIP Area echoes the charm of the lounge originally dedicated to Elizabeth Taylor (‘Il Salottino Taylor’), namely the lounging room where the Hollywood actress used to spend hours.
On the other side of the store, Bridal Room, a space dedicated to the Bridal Collection, welcomes couples in a cozy and intimate atmosphere.
Bulgari Landmark Chater Flagship is based out of Shop G3, Landmark Chater, 8 Connaught Road, Central, Hong Kong
For details, visit: www.bulgari.com
Click on the slideshow for a sneak peek at the showroom.