Zaha Hadid Architects won the competition for the Admiral Serebryakov Embankment masterplan in the city of Novorossiysk on Russia’s Black Sea coast. Connecting Russia with the Mediterranean, Atlantic Ocean, and Suez Canal, the industrial city is home to the nation’s largest shipping port, and the third busiest in Europe by turnover.
Designed in collaboration with Russian studio Pride TPO, ZHA masterplan seeks to integrate new public space and amenities into the rich maritime history and traditions of Novorossiysk, achieved through careful consideration of building orientation, views, and landscape.
Located on the Black Sea coast, connecting Russian shipping with the Mediterranean, Atlantic Ocean and Suez Canal, the city of Novorossiysk is the nation’s largest port and the third busiest in Europe by turnover. With direct links to Russia’s rail and road networks, Novorossiysk has also developed into an important centre of industry. With its buildings orientated perpendicular to the sea front to maintain existing sea views from the city, the masterplan is interwoven with Novorossiysk’s urban fabric in a porous configuration that reconnects the city with its coast, inviting residents and visitors to traverse the site via public plazas, gardens and parks.
The 13.9-hectare masterplan is a phased development of nine principal buildings with a total floor area of approximately 300,000 square metres. Applying the concept of ‘instancing’ in which nine iterations of a single form evolve in a gradient across the site, the configuration of each building is established according its unique function, conditions and requirements.
The digital computational model developed for this masterplan in Novorossiysk performs as an urban planning tool analysing many different programmatic, environmental and socio-economic conditions to define the new buildings within the masterplan. All nine buildings are informed by this digital model that simultaneously considers multiple iterations including programme, orientation, environment, height and volume. This parametric model enables designers and stakeholders to accommodate the functional, economic and other time-related fluctuations that influence each new phase of development while also maintaining the overriding architectural vision.
The masterplan’s first phase will include facilities for civic, cultural and corporate events as well as the hotel; signalling the restoration of the city’s waterfront on Tsemes Bay as a vibrant public space for Novorossiysk’s residents and visitors.
More than 40 teams from 13 countries took part in the competition. The jury included local and national architects, urban planners and economists together with representatives of the Novorossiysk administrative region.
Founder: Louise Blouin