TAG Heuer 'SuperSwede’ auctioned at €97,740, a world record price at Bonhams | BLOUIN ARTINFO
Louise Blouin Media
Louise Blouin Media, Inc.
88 Laight Street
New York
Blouin Artinfo

Subscriber login

Articles Remaining

Get access to this story, and every story on any device with our Basic Digital subscription.

Subscribe for only $20 Log in

TAG Heuer 'SuperSwede’ auctioned at €97,740, a world record price at Bonhams

TAG Heuer 'SuperSwede’ auctioned at €97,740, a world record price at Bonhams
TAG Heuer- a unique 18k gold chronograph automatic chronograph watch strap, Carrera Gold-RP-R, Ref: CBH2240.BG0673, 2017, sold for € 97,750 at Bonhams Monaco sale
(Courtesy: Bonhams)

With the sale price of €97,740, the unique 'SuperSwede' TAG Heuer marks a world record auction price at Bonhams. The quintessential driver's watch achieved three times its pre-sale estimate, and returns to Sweden.

The auction house said, “Bonhams Monaco sale took place on May 11 at the beautiful cliff-top Villa La Vigie and saw some of the most important lots of the Monaco Historic Week cross the rostrum. Among the lots was the unique re-edition of the Montre de Pilote presented to Ronnie 'SuperSwede' Peterson by Jack Heuer for his incredible driving at the 1972 German Grand Prix. The watch, an 18k solid gold Carrera chronograph, has a message inscribed at the back- 'Success. Ronnie Peterson from Jack W Heuer.' The 1158CHN bracelet watch is one of the most desirable and sought-after in the motoring world - this was confirmed by its staggering price of €97,740 - a world record for any modern TAG Heuer at auction.”

“The winning bid was offered by a buyer on the telephone from Ronnie's native Sweden. In the audience was Ronnie's daughter, Nina who was emotionally watched on as the bids rose during what became the longest bidding exchange of the sale. Each new bid was cheered and applauded, creating an electric atmosphere in the saleroom. Proceeds of the sale are going to the Ronnie Peterson Memorial Foundation, a charity that supports promising young drivers in Sweden,” says the auction house.

“Those who missed the opportunity to add the Montre de Pilote to their collection should note that Bonhams upcoming Fine Watch and Wristwatches Sale on 20 June will feature an astonishing private collection of Heuers, including some of the finest example of rare models to ever come to auction. Highlights include the 'Skipperera' (right) chronograph dating from 1970 (£20,000-30,000) and the Monaco 'Dark Lord' from 1974 (£25,000-35,000),” the auction house added.

Bonhams, founded in 1793, is one of the world's largest and most renowned auctioneers, offering fine art and antiques, motor cars and jewelry. The main salerooms are in London, New York, Los Angeles and Hong Kong, with auctions also held in Knightsbridge, Edinburgh, Paris, San Francisco and Sydney. With a worldwide network of offices and regional representatives in 22 countries, Bonhams offers advice and valuation services in 60 specialist areas.


Founder Louise Blouin