Cara Delevingne recently posed for a TAG Heuer campaign that was shot by David Yarrow and it captured headlines as the model struck a fierce pose with a lion.
Named “Don’t Crack Under Pressure,” the campaign was created in South Africa and shot by David Yarrow who has a special knack for sensitively capturing the grace and beauty of endangered animals. The campaign featuring all the hallmarks of David Yarrow has a fine art feel to it which he is famous for.
The renowned photographer used several of his techniques without the aid of any special effects to create the stunning campaign that has already been praised for its unique vibe. Importantly, Yarrow described how Delevingne’s eyes managed to convey the same “piercing” gaze of the lion and it forms the central theme in the campaign.
Created in “real life” conditions, the campaign aims to capture the strength and courage that the lion symbolizes as the “king of jungle.” Jean-Claude Biver the CEO of TAG Heuer described how the campaign perfectly showcases the millennial spirit that is fueled by courage. The same spirit is a powerful motivator for the brand as it takes risks and creates new products.
While shooting the campaign, Delevingne also described how she was inspired by the choice of working with a lion in the campaign as she has an image of the animal tattooed onto her index finger. She also described the shoot as a dream that she had for a long time.
Click on the slideshow to check the behind-the-scenes shots of the campaign.
Founder Louise Blouin