Swiss watchmaker Parmigiani Fleurier recently launched an artistic collaboration with artist Marcello lo Giudice at Opera Gallery in New York.
The 12 unique timepieces reflect Giudice’s work and long-time friendship with Parmigiani Fleurier’s founder and CEO Michel Parmigiani.
The brand celebrated the culmination of it’s artistic collaboration during an exclusive opening ceremony for his exhibit “Eden Universe, Eden Ocean” at Opera Gallery in New York City. “The vernissage honored the launch of Lo Giudice’s new collection and the special edition Parmigiani Fleurier Tonda 1950 Marcello lo Giudice timepiece. Each of the twelve timepieces feature identically reproduced portions of Lo Giudice’s artwork,” says their official release.
Michel Parmigiani embarked on a personal journey to find new inspiration for his world-renowned haute horology pieces. Captivated by Marcello lo Giudice’s latest works, with abrasions and bold color cascading across the abstract landscape — an embodiment of the cyclical relationship between man and material, Parmigiani found his newest muse and began to blend these two unique worlds of craftsmanship.
“Marcello lo Giudice’s artwork makes me think of how a glass prism separates white light into its full spectrum of colors, refracting them at a specific angle. His paintings are marvelous, compelling and I’m very proud of our collaboration,” says Michel Parmigiani
To achieve these 12 dials, each of them a-one-of-a-kind masterpiece, Parmigiani Fleurier employed a laser technique of the utmost precision. On the raw plate of the dial, the beam engraved its trace and marked the material’s structure, in order to build volume where there was a flat surface. Then, the miniaturist painter applied the color pigments, identically reproducing a selected portion of his exhibition “Eden Universe, Eden Ocean.”
It was of great importance to Parmigiani that the process remained true to Lo Giudice’s work, who starts by building texture and volume on a canvas before covering it with color.
“The special edition Tonda 1950 Marcello lo Giudice comes with thinner hands, said to have a ‘sage leaf” shape, in order to adorn the frescoes of the dial without concealing it. The rose gold case is engraved with an individual number, the title of ‘Unique Piece’ and the two names ‘Marcello’ and ‘Michel’ side by side – a tribute to the friendship born from this collaboration,” the release adds.
“The exhibit has been visited by several influential guests from around the world including Prince Albert of Monaco, a close friend of the artist. The first of the twelve unique timepieces which ‘opens’ the series was presented to Prince Albert of Monaco, while the last, which brings the series full circle, was gifted to Lo Giudice,” says the release.
Click on the slideshow for a sneak peek at the watch.
Founder Louise Blouin