Jon Bon Jovi and Gérard Bertrand's ‘Diving into Hampton Water’ Rosé Wine Becomes a Hit | BLOUIN ARTINFO
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Jon Bon Jovi and Gérard Bertrand's ‘Diving into Hampton Water’ Rosé Wine Becomes a Hit

Jon Bon Jovi acclaimed French winemaker Gérard Bertrand and Jesse Bongiovi
(Courtesy of: David Fritz Goeppinger)

With the "Diving into Hampton Water" rosé wine launching this month to an enthusiastic reception, international rock icon Jon Bon Jovi and his business partner French winemaker Gérard Bertrand are already counting it as a success. Bon Jovi’s son Jesse Bongiovi is also involved in the venture and made the initial designs for the bottles and concepts, which he based off the time the family spent in the Hamptons and their love for rosé wine which they labeled “pink juice.”

After Jesse pitched the idea for the wine to Jon Bon Jovi who approved of it, the venture quickly progressed. Subsequently, Bon Jovi met Gérard Bertrand and they found that great music and wine were shared passions. During the process of tasting and blending the wine in France, Jesse's involvement in the project increased and he currently plans the marketing campaign and events surrounding the brand.

"Diving into Hampton Water" is a blend of grapes such as Grenache, Mourvèdre, and Cinsault which are grown in the southern region of France bordering the Mediterranean. A premium offering made in France, the rosé is priced at $25 a bottle, and fits perfectly into the laid back Hampton vibe. Bertrand’s knowledge of wine produced in the Languedoc region where he owns leading estates is fully showcased in the rosé which has a clean and fresh minerality perfect for the spring.

The ‘Diving into Hampton Water’ rosé is due to hit the shelves around April 1, and there are plans to increase production next year to meet the high demand which resulted in the 2017 production selling out in full.

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Click on the slideshow for a sneak peek at images related to ‘Diving into Hampton Water.’